Japan Cosmetics News

Future Cell Japan Co., Ltd., has started virus inactivation treatment of the cosmetic raw material "human umbilical cord blood cell conditioned culture medium", which is attracting attention in the field of regenerative medicine. In Japan, there are safety standards to be observed, such as "Ministry of Health, Labor and Welfare's Biological Raw Material Standards" and "Virus Safety Evaluation of Biotechnology Applied Drugs Manufactured Using Human or Animal Cell Lines". Even so, it is difficult to completely prevent unknown viruses. At Future Cell Japan, we hope that you can use it more safely and securely by eliminating such anxiety. We have decided to deliver the raw materials after performing "virus inactivation by γ-ray irradiation (25KGy)" in the human umbilical cord blood cell conditioned culture solution. Gamma-ray irradiation is a method that is also used for regenerative medical products, etc., and since it is performed in a frozen s

 Lysterol ester is an ester of plant sterol, triterpene alcohol and fatty acid contained in rice bran oil extracted by Tsukino Group's original technology. It has excellent water-holding properties and is used as a raw material for cosmetics such as skin protectants and emollients. This time, we have discovered a new function that works on skin cells to enhance the beauty effect. From a test using fibroblasts derived from human dermis, the expression level of the COL3 gene that synthesizes type III collagen increased when the lysterol ester was allowed to act on the cells, and the type III collagen itself produced by the cells was also associated. It has become clear that it increases. Type III collagen is also called baby collagen and is known to decrease with age. The same test also revealed that lysterol ester has the effect of increasing the expression level of the HAS2 gene, which is a hyaluronic acid synthase, thereby increasing the amount of hyaluronic acid produced. Hyaluro

 Reborn Co., Ltd., which handles IoT odor sensors, announced on November 24 that it will start offering a new service "Sensory Evaluation AI" for ToB that realizes odor-related sensory evaluation using AI technology. Traditionally, sensory evaluation of odors has been performed by highly specialized human resources. However, an evaluation method having a certain quality that is not affected by the securing and training of excellent human resources and the physical condition of the evaluator has been desired for a long time. Therefore, the company has developed this artificial intelligence with the aim of being able to scientifically judge sensory evaluation in the field of odor performed by humans by utilizing AI. This "sensory evaluation AI" enables AI to learn sensory evaluation by linking the odor data of the target product and the sensory evaluation by those people after the initial setting. In addition, because of the wide range of applications, the company exp

 AI System Products has recently developed a self-developed raw material "highly functional reducing ionized water" used in cosmetics, etc. in collaboration with Nihon Pharmaceutical University, Faculty of Pharmacy, and Life Science and Pharmacy (Associate Professor Hiroyuki Yamamoto). It was confirmed that the expression of genes involved in ceramide synthesis in cultivated cells and the endogenous induction of ceramide synthesis. "Promoting the synthesis of ceramide derived from autologous cells", which is the result of this research, means that the user produces his own ceramide, which is the world's first report as reduced water / alkaline electrolyzed water.

Shiseido has newly established "DYNAMIC HARMONY" as its own research and development philosophy with the aim of strengthening research and development (R & D). "DYNAMIC HARMONY" originates from the fusion of Western science and Eastern wisdom, which we have been working on since it was founded as Japan's first private Western-style dispensing pharmacy in the Meiji era, and it is difficult to achieve seemingly contradictory values ​​and compatibility. We have redefined and clarified our unique R & D concept of fusing values ​​and creating unique new value as our strength. Recognizing that innovative innovation is indispensable for sustainable business growth, Shiseido R & D's strengths are to move internally and externally by setting five research approaches as pillars. We aim to maximize the abilities of researchers from all over the world with diverse backgrounds by visualizing their uniqueness. In addition, with the aim of strengthening the R &

 The natural and organic cosmetics market in 2020 is estimated to be 133 billion yen, 94.5% of the previous year, based on the shipment value of brand manufacturers. Since the 2016 survey (since the 2011 market), it has fallen below the previous year's level for the first time. Refraining from going out due to the spread of the new coronavirus infection, store closures under the declaration of an emergency, and shortened business hours were negative factors for the market. In addition, as a topic in the natural and organic cosmetics market in 2020, he pointed out that the biggest change in the corona virus was the sales channel. It is expected that even if the corona disaster is settled, it will have an impact in the medium to long term, and it will lead to a policy change of the channel strategy itself. In addition, since the importance of EC channels has increased at a stretch due to the Corona disaster, it is an urgent issue to reconstruct a channel strategy that integrates the

 Daiichi Sankyo Healthcare has been conducting research on alternative methods for animal experiments to detect weak skin irritation of hypoallergenic skin care products and evaluate their safety, and the results are the results of the 34th Annual Meeting of the Japan Society for Animal Experiment Alternatives. It was announced at (November 11th to 13th, 2021). While aiming to develop skin care products for sensitive skin and infants that require high safety, the company thought that it was necessary to confirm the weak irritation that would not be a problem for healthy skin. However, although existing animal experiment alternatives in skin irritation tests can detect relatively strong irritants (GHS categories 1 and 2), it is difficult to detect weak irritants, and hypoallergenic skin care preparations. There were no guidelines set in the safety assessment for the disease.

 The brand "SHISEIDO", which is expanding in 88 countries and regions around the world, will be on the ocean by 2030 on November 15, 2021, together with the global surfing organization "WSL" and the WSL non-profit organization "WSL PURE". A petition for "We Are One Ocean", which aims to protect 30% of the 2030, was submitted to the Conference of the Parties to the Convention on Biological Diversity. We Are One Ocean is an activity started in 2021 by WSL, WSL PURE, and SHISEIDO. In response to the draft conservation goals to be achieved by 2030 set by the Secretariat of the United Nations Convention on Biological Diversity, the aim is to inform people around the world of the conservation of the marine environment toward the realization of a more beautiful ocean. With the support of top professional surfers such as Kanoa Igarashi and Lakey Peterson and more than 90 organizations, the message of "We Are One Ocean" is sent to more than 400

 As part of its efforts to realize a plastic recycling society, FANCL has switched the bottle container of "Mild Cleansing Oil," which was relaunched on November 18, to a PET material derived from 100% recycling made by chemical recycling technology. Furthermore, starting with this switch, PET containers for cosmetics will be sequentially switched to 100% chemical recycled PET (polyethylene terephthalate) materials by the end of March 2023.

 Growth hormone (GH), as the name implies, is a hormone that promotes the growth of the body. In adults who have passed the growth period, it is involved in maintaining the homeostasis of the body. In the skin, GH acts on skin fibroblasts to stimulate collagen and hyaluronic acid production through insulin-like growth factor (IGF) -1 production. Furthermore, it is involved in cell proliferation and repair through the action of IGF-1 on epidermal keratinocytes, and plays an important role in maintaining healthy and youthful skin. GH is secreted a lot during deep sleep, but it is known that the amount of GH secreted decreases with "poor quality sleep" such as light sleep and with aging. Therefore, in order to reproduce the skin with a reduced amount of GH, we established an evaluation method using our original "sleep deprivation model", and even in the situation where the amount of GH is decreased, the function of GH (production of IGF-1). ) Was "boosted" to

 A jointly developed product in the cosmetics category by Kirin Holdings and FANCL was born. It is a renewal product of "Beautiful Take" containing "White Jiuqu Sterol". The ingredients that were used were the ingredients that were once postponed for commercialization by Kirin and became a "sleeping technology." Why was it commercialized? It is said that "14-DHE (", which Kirin researched before the capital and business alliance with FANCL and once missed the opportunity to commercialize it, is being used for white-jiuqu sterols. Since joining the company in 2011, he has been in charge of research. Mr. Keihiko Sugihara of Kirin Central Research Institute, Kirin Holdings R & D Headquarters, recalls, "I sometimes thought that it might be difficult because Kirin does not have a beauty tray." Kirin develops its business in three areas: "food area" centered on drinks, "medical area" centered on pharmaceuticals, and &q

 On November 17, Paula Co., Ltd. received a brand category award for "Wrinkle Shot" and a package for "White Shot" in the brand & communication design category of the world's largest design award "Red Dot Award: Brands & Communication Design 2021". Announced that it won the Design Category Award. The design of the company's "Wrinkle Shot" is a cosmeceutical product that improves wrinkles, so it was inspired by the "journey to discover unprecedented stars." We unified the three colors of space suit, challenging orange, outer space blue, and star gold to promote the brand idea. In addition, "White Shot" is based on the design concept of "Liberty" and expresses the freedom to be freed from skin problems with sparkle yellow that spreads borderlessly. The sharp shape expresses the turning point of life that begins after encountering a white shot. The Red Dot Award is a global design award sponsored by the

 Cosmetics manufacturer Momotani Juntenkan announced on November 15 that it has acquired "ISO22716" certification, an international standard for the quality and safety of cosmetics manufacturing, at its Okayama factory, which is the manufacturing base of the company. The factory acquired "ISO9001" certification in 2000, and in addition to the "ISO22716" certification acquired this time, the company "from receiving raw materials to manufacturing and shipping, world-class manufacturing control and quality control. The system was approved. " In addition, the factory has been actively engaged in 3R activities for 10 years as an environmental activity, and as of 2020, almost 100% of the waste and sludge from the factory, 3R (emission control, reuse, recycling) It was realized. Bottles are recycled into glass raw materials, plastics are recycled into solid fuels, and waste liquids are recycled into cement fuels and raw materials. The sludge produced by

 Shiseido Co., Ltd. was selected as a constituent of the "Dow Jones Sustainability World Index," which is a representative sustainability index in the world, and the "Dow Jones Sustainability Asia Pacific Index," which targets the Asia-Pacific region on November 16. Announced. This "Dow Jones Sustainability Indices" was jointly developed by S & P Dow Jones Indices and RobecoSAM, and analyzes and evaluates corporate activities from the three aspects of the company's "economy, environment, and society" for sustainability. It selects excellent companies. Shiseido has high levels of "innovation management" and "materiality" in terms of governance and economy, "environmental reporting" and "product stewardship" in terms of environment, and "social reporting" and "human resources development" in terms of society. The evaluation led to this selection. The company was also selected as a

 Lion has begun developing a cosmetics business in Southeast Asia. In September, we introduced the color cosmetics brand "AZZURA" in Indonesia, and in October, we introduced the skin care brand "SunoHada" for sensitive skin in Singapore. At an online press conference held on November 8, President Masazumi Kumakawa said, "Because of the spread of the new coronavirus worldwide, we had to determine the timing of the introduction, but the infection situation has calmed down a little. However, since the infection situation has not completely settled down, we started with online deployment instead of the initially expected online and offline simultaneous release. Currently, it is positioned as the time to introduce it to further accelerate the business when the corona disappears in earnest. In the future, further business growth will be achieved by expanding the expansion to neighboring countries. I want to plan for it, "he said with enthusiasm.

Capital investment by large companies in FY2020 was declining due to the influence of the corona, but it is said that it is on the rise in FY2021 mainly in the manufacturing industry. In addition, OEM manufacturers have been looking to improve their production facilities in anticipation of after-corona. According to the Corporate Business Forecast Survey released by the Ministry of Finance, capital investment (including software, excluding land) in the manufacturing industry from April to June 2021 increased by 10.7% from the previous year. On the other hand, by industry, the chemical industry increased by 23.5%, making it the industry with the second highest contribution to the increase in capital investment in the manufacturing industry, next to the non-ferrous metal manufacturing industry.

 Yamasa Soy Sauce has embarked on a new initiative in the field of cosmetic raw materials as part of the development of nucleotide applications. 5'-cytidine monophosphate (5'-CMP), which is a type of nucleotide that is a constituent unit of ribonucleic acid (RNA), acts on the epidermal cells of the skin and is an inflammatory mediator by ultraviolet rays that is the starting point of various skin aging signals. It was found to suppress the overproduction of (physiologically active substance) that causes an inflammatory reaction. Taking advantage of its technological capabilities related to the handling of nucleic acids, we plan to propose 5'-cytidinelic acid as an anti-aging material to the cosmetics industry and other industries.

 Euglena Co., Ltd. and Q'SAI Co., Ltd. announced on November 8 that they will start selling some of Euglena's products through Euglena's sales channels and transfer some of the manufacturing of Euglena's products to Q'SAI's own factory. .. Euglena Co., Ltd. made Q'SAI a consolidated subsidiary in May 2021, and since then, the two companies have been discussing the possibility of business collaboration and synergy creation. And this time, as the first step toward creating synergies between the two companies, we have started cooperation in the manufacture and sale of each of our main products. Specifically, through this collaboration, Q'SAI's healthcare product "Knee Support Collagen" and skin care product "Korarich Series" will be released at Euglena's specialty stores and sales channels for physical stores such as beauty salons. This will increase opportunities for more consumers to obtain Q'SAI products and further expand

 POLA INC. Announced on November 9 that it has adopted environmentally friendly and sustainable materials for its four domestic commercial amenities "Shower Break". At the same time, it has been renewed with a new moisturizing ingredient "Chrono Chardi" and royal jelly, and it has been announced that it will be released for hotels, inns and leisure facilities from February 21, 2022. This time, recycled PET material was adopted as a sustainable material as the base material used for the applicator. This is not from virgin petroleum, but recycled mainly from PET bottles for beverages, refined on a production line certified by the FDA (US Food and Drug Administration), and 100% recycled PET material. .. This has made it possible to reduce CO2 emissions by approximately 63% compared to conventional petroleum-derived pet resin. In addition, we adopted forest certified paper for the outer box corrugated cardboard and the catalog. In terms of ingredients, it contains the g

 The human-derived stem cell culture medium market is booming in the highly functional cosmetics industry. The human-derived stem cell culture medium is a cosmetic raw material obtained by culturing human stem cells, and it has been confirmed that it contains various growth factors secreted when cultured. As a beauty ingredient derived from stem cell research in the field of regenerative medicine, it has attracted attention in the cosmetics industry. .. On the other hand, as the competitive environment intensifies, some companies are receiving administrative guidance and disposition from the Consumer Affairs Agency because of hype. There are voices from raw material manufacturers and OEM companies that conduct research and development, formulation development, and sales of human stem cell culture solutions, and are concerned about the deterioration of the market image due to such news.

 Lapas Japan is developing an OEM business of microneedle patch cosmetics containing human fat-derived stem cell culture solution using the "soluble microstructure" technology originally developed by Lapas at its Korean headquarters. Regarding the status of orders received in 2021, President Gwon Yuri said, "In addition to increasing orders from existing customers, we have won new orders from clients who have their own sales channels such as clinics, beauty salons, and membership cosmetics sales companies. However, sales performance has been favorable, tripled from the previous year. "

 Horus, which develops cosmetic raw materials and sells them to OEMs and consumers as a group, is focusing on proposing the "world's first" "Saitai blood stem cell culture solution" that has been completely domestically produced. In addition, we will acquire new data containing abundant "exosomes" and promote sales expansion as a raw material that can be expected to have high aging care effects such as skin-beautifying effect and suppression of wrinkles and tarmi by interacting with intracellular "cytokines". go. Stem cells refer to the cells that form the basis of cells, and have both "self-renewal ability" to generate one's own copy and "differentiation ability" to change into various cells that make up the body. When the supernatant "stem cell culture solution" obtained by culturing human-derived "stem cells" is added to cosmetics, it approaches the cells and can be expected to improve from the r

POLA will release the personalized skin care brand "APEX" on September 1st, the night cream mask "Same Mask 921" to be applied and sleep, and the "Same Inner Tablet 922" to support future possibilities from the inside of the body. Released. We aim to win trials for young people who are not using high-priced products by using items that can be felt to be effective with just one item. Apex, which was born in 1989, proposes the most suitable skin care for each customer from 8.26 million combinations based on the accumulated skin data and analysis of about 19.1 million cases (as of January 2009). The main target is in the late 20s to 30s when the skin begins to feel unwell, focusing on the current skin condition "condition" and the skin power "potential" to aim for the ideal skin. We are making proposals with an eye on the skin of the future.

 Attention is focused on "personalized cosmetics," which propose cosmetics optimized for each individual. According to a survey released by Fuji Keizai last year, 2019 increased rapidly to 13 billion yen, up 94.0% from the previous year, against the backdrop of the renewal of "APEX" (POLA), a pioneer of personalized cosmetics, and the increase in participating brands. .. In 20 years, brands centered on store sales struggled due to the corona wreck, but the EC brand grew and the price range expanded, and it is expected to land with a slight decrease compared to the previous year.

 Kao and Lion, Welcia Yakkyoku, and Hamakyo Rex, a 3PL company, have been engaged in recycling activities toward the realization of a resource-recycling society for plastic packaging containers, and started a recycling demonstration experiment of used refill packs for daily necessities on October 30. The refill pack to be collected is only the one that has been used up, washed and dried, regardless of the manufacturer. The main body bottle is out of scope. Welcia Yakkyoku, a major drugstore in Japan that handles a large number of refill packs for daily necessities, has installed collection boxes at its head office in Tokyo, 20 stores, and 7 stores in Saitama prefecture, for a total of 28 locations to store used refill packs such as detergent and shampoo. to recover. Hamakyo Rex, which is in charge of logistics, will study an efficient and environmentally friendly logistics process by collecting used refill packs using the return flight of product delivery to each Welcia Yakkyoku store.

 Fermenstation Co., Ltd. Balm will be launched in October 2021 as a new product containing an organic certified extract extracted by fermenting domestic mulberry and organic rice. Fermenstation Co., Ltd., a research and development-type startup that builds a society that regenerates and circulates unused resources using its own fermentation technology, is an organic certified extract extracted by fermentation of domestic mulberry and organic rice as an organic original fermentation raw material. Aspergillus / Saccharomyces) / (Morgwa fruit / rice) fermented lees extract ”has been developed. This raw material has been fully adopted in the skin care, hair and body care series of the active organic brand "Be" developed by Be Co., Ltd., and Be Organic Balm has been launched as a new product containing this raw material since October 2021. Now on sale. At the Farmen Station, organic rice / ethanol and organic rice syrup (distilled lees) that have acquired USDA organic certificatio

 SIROK, Inc., which operates the beauty brand "N organic," participates in Loft's "Loft Green Project Recycling Program," which is operated by Loft Co., Ltd., and collects used cosmetic containers at 26 Loft stores nationwide. It was revealed that it started on the 1st of the month. This "Loft Green Project Recycling Program" is a collection and recycling program that has been implemented at some stores since May 2021. From November, the empty containers of the target cosmetics will be collected at the loft store together with TerraCycle Japan GK and brands that support the project. The collected containers are recycled as new raw materials. N organic has been used at the Yurakucho Marui store, the first directly managed brand that opened in June 2020, including other brands that have been incinerated as garbage in collaboration with TerraCycle. We have implemented an eco-program to collect cosmetic containers. This time, by participating in the "

 On November 1, Shiseido updated the skin analysis content "Skin Pasha" developed on the comprehensive beauty site "Watashi Plus" and added a function to save skin analysis data. On My Page, which manages the condition of the skin, you can display graphs for each skin index such as "moisture, firmness, transparency, age spots, wrinkles, and nasolabial folds", and for each desired period such as weekly or monthly. It is possible to confirm the change in the skin condition according to the situation. By visualizing the transition of the skin analysis result, it became possible to easily confirm the transition of the skin condition. Launched as an iOS app in September 2017, "Skin Pasha" has evolved from conventional apps into easier-to-use web content since March 2021, with skin analysis and personal advice that can be easily done by one person anytime, anywhere. , Has supported the creation of beautiful skin. This time, we have strengthened the fun

 Toyo Beauty Co., Ltd., which conducts joint research with Mobius Pharmaceutical Co., Ltd., will announce its research results at the "IFSCC * Conference Cancun Convention (2021)" held in Cancun, Mexico from October 18 to 28, 2021. We performed and were selected as "TOP 10 POSTERS" from all 250 poster presentations. Melanin production inhibitory effect of nanocapsules composed of hydrolyzed eggshell membrane and isostearyl ascorbyl phosphate 2Na (VCP-IS-2Na) The combined use of hydrolyzed eggshell membrane extract (ESM) and isostearyl ascorbyl phosphate 2Na (VCP-IS-2Na), a raw material developed by Toyo Beauty Co., Ltd., effectively suppresses melanin production in pigment cells. I found. We also investigated its inhibitory mechanism and clarified that ESM and VCP-IS-2Na exert a high inhibitory effect at the gene level on the major factors involved in melanin production, TYR and MITF. In addition, we have succeeded in enhancing the inhibitory effect on melanin produ

 ALBION has succeeded in thickening and stabilizing a cleansing preparation that forms a bi-continuous phase, which has a problem in usability due to its low viscosity while having an excellent make-up removing effect, in a creamy form. As a result, we have created a cleansing product that does not drip when picked up and has a smooth feel that is familiar to the skin and has a high degree of usability and satisfaction. The results of this research were announced at the International Federation of Cosmetic Engineers (IFSCC) Mexico Convention 2021 under the title of "Development of a new feel cleansing formulation in which the bicontinuous phase is thickened and stabilized with a liquid crystal structure". In recent years, along with the demand for highly functional makeup products such as waterproof, many formulations using the BC phase with high cleansing power have been developed. Although a formulation such as a cleansing liquid using the BC phase has high cleansing power

MIDAS Co., Ltd. supports the cosmetics brand ecliss, which has succeeded in fusing NO and cosmetics, which was not possible until now because it is difficult to mix with water. The reason why MIDAS Co., Ltd. put everything on the Korean cosmetics brand ecliss, which was just launched in September of this year, among many cosmetics brands in order to make cosmetics a must-have for home care, beyond the concept of self-satisfaction. What is Succeeded in liquefying nitric oxide (NO), which is difficult to dissolve in water NO that is not generally known but should be known. Dr. Louis J. Ignarro clarified that NO is effective for anti-aging and was awarded the Nobel Prize in Physiology or Medicine in 1998. And when I look up nitric oxide  Nitric oxide (nitric oxide) is an inorganic compound consisting of nitrogen and oxygen, and its chemical formula is NO. Also called nitrogen oxide. Colorless and odorless gas at room temperature. It is difficult to dissolve in water and is slightly heavie

 subi actually visits Africa and confirms all processes from raw material procurement at farms and neighboring communities to processing at affiliated factories to local quality testing, and realizes traceability and fair trade from raw materials. We are particular about manufacturing and packaging that are friendly to the global environment. subi Marula Oil is 100% pure, making use of ECOCERT organic certified ingredients and using no additives such as preservatives. It has passed the sensitive skin patch test and is a safe, secure and high quality skin care oil. The concept we value is "Clean Beauty". For us, clean beauty means that the effects on the skin that can be felt, the lasting health and beauty, and the consideration for the earth and all its creatures are established at the same time. At subi, we want to make your skin and smiles shine more beautifully, protect the beautiful earth, and smile the smiles of people living on the other side of the earth. It is a skin

 FANCL Corporation has formulated the Sustainability Declaration from 2018 and has made "environment" one of its priority themes. Under these circumstances, we are actively working on "sustainable container packaging" and "collection of used cosmetic containers" with the aim of realizing a plastic recycling society. As part of this, we will switch the bottle container of "Mild Cleansing Oil", which will be renewed and released from November 18th (Thursday), to 100% recycled PET material made by chemical recycling technology. Starting with this switch, we will gradually switch to 100% chemical recycled PET (polyethylene terephthalate) materials for cosmetic PET containers by the end of March 2023. PET materials used in cosmetic containers are generally considered to be difficult to recycle due to their coloring and decoration. However, in recent environmental problems, the problem of using plastics such as PET is big, and it is necessary to consid

 The world's largest research presentation competition for cosmetics technology held in Cancun, Mexico from October 18th (Monday) to October 28th (Thursday), 2021 "International Cosmetic Engineers Association Kankun Interim Conference 2021" (IFSCC Conference 2021) ), Researcher Moe Tsutsumi of Shiseido Mirai Development Institute received the "Best Award" in the oral presentation category. Of the 285 research reports, Dr. Tsutsumi's research presentation, "Beautiful skin unraveled by the Merkel cells that control the tactile sensation," was selected. This is the 29th time in total, and the highest number of awards among cosmetics manufacturers in the world. Shiseido aims to create new customer value under the medium- to long-term management strategy "WIN 2023 and Beyond." Going forward, we will continue to take on the challenge of creating innovative innovations with the aim of becoming a "global beauty company originating in Japan t

 Nippon Menard Cosmetics utilizes the stem cell analysis technology it has cultivated so far to analyze the difference between black hair and white hair in detail, and found that the number of "pigment stem cells" that make pigments in white hair is decreasing. confirmed. In addition, it was discovered that the expression of the protein (CXCL12) required for the maintenance of pigment stem cells was weakened as the cause. Furthermore, it was confirmed that materials that increase the expression of CXCL12 (super-ripe red ginseng, truffles, etc.) have the effect of preventing white hair.

 Shiseido received the Excellence Award at the "Mesena Award 2021" sponsored by the Association for Corporate Support of the Corporation Mesena for its "LAVENDER RING MAKEUP & PHOTOS WITH SMILES" activity to support cancer survivors. Going forward, under the corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD," we aim to solve social issues through the power of beauty and realize a sustainable world where people can feel happiness. .. The "Mesena Award" is open to all companies, corporate foundations, and their alliances located in Japan for mecenat (prosperous social creation through the promotion of art and culture) activities every spring, and is selected by experts. Above, seven particularly outstanding activities are commended. This year, one grand prize and six excellence awards were selected from the 164 target projects. In receiving the Excellence Award, "The point that we utilize management resources as an approach to ne

 Shiseido will carry out the company's first team-accompanied beauty program "ONLINE BEAUTY STUDIO" from mid-November by a beauty staff member (BC) who specializes in digital communication. We will respond to needs that are difficult to meet with conventional in-store customer service alone, such as "I want professional advice every day" and "I want friends who continue to take care of me", through online seminars and LINE chat unique to digital. In the first program, "4 weeks to experience the glossy ball," after the lesson at the online skin care seminar, skin measurement using ELIXIR's original "glossy ball counseling" will be performed on the smartphone. In addition to receiving advice and beauty information based on skin measurement results via LINE chat every day, it can also be used as a place for participants to exchange information. During the period, the BC in charge will continue to communicate closely with the partic