POLA to acquire young people by introducing entry products to "APEX"

POLA will release the personalized skin care brand "APEX" on September 1st, the night cream mask "Same Mask 921" to be applied and sleep, and the "Same Inner Tablet 922" to support future possibilities from the inside of the body. Released. We aim to win trials for young people who are not using high-priced products by using items that can be felt to be effective with just one item.


Apex, which was born in 1989, proposes the most suitable skin care for each customer from 8.26 million combinations based on the accumulated skin data and analysis of about 19.1 million cases (as of January 2009).


The main target is in the late 20s to 30s when the skin begins to feel unwell, focusing on the current skin condition "condition" and the skin power "potential" to aim for the ideal skin. We are making proposals with an eye on the skin of the future.

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