Beauty portal site lacore opens its first collaboration store in Kochi

 The beauty portal site "lacore" will be the first store to open on September 17, with the cooperation of ALA, which is engaged in space matching business, etc. "ViewT Cosme Supported by lacore" (weekdays 9: 00-22: 00, Saturdays, Sundays, and holidays from 9:00 to 22:00) was opened in the proposal-type bookstore "Kochi Tsutaya Books".

"Lacore" is a beauty portal site where you can easily find cosmetics and beauty information that match you on LINE. We personalize and provide products and contents that suit the user's taste according to personal colors such as yellow base and blue base, information entered at the time of registration such as skin type and age, and behavior history on the site.

Currently, the number of brands supported by "lacore" has exceeded 100, and the number of friends in the "lacore" LINE official account is 9.9 million (2021), especially among women in their 20s and 30s. It has exceeded (as of September 14).

Until now, "lacore" has proposed the most suitable products for each user online through user registration information, behavior history, word-of-mouth information, etc., but on the 1st anniversary of the service launch, new products through product experience In order to promote value and brand awareness and create many encounters between the brand and users, we decided to develop a collaborative store with Kochi Tsutaya Books.

The new store aims to be a cosmetics shop that combines online information transmission and offline experience under the theme of "regional No. 1 beauty information transmission base".

The products we handle are mainly Asian cosmetics, such as Korean cosmetics and Chinese cosmetics, which are also popular in "lacore", and we have a wide variety of items across a wide range of brands from skin care to makeup and hair care products.

In the "lacore recommended area" where the exhibited products change with the seasons, recommended cosmetics carefully selected by "lacore" are exhibited. In addition to being able to try all the products displayed in the area, if you read the QR code for each product, you can read the product details, user reviews, columns, etc. in "lacore" to see how to use the cosmetics. , You can buy it as it is on "lacore".

Aim to bring the brand closer to the user through online cosmetics information and actual experience.

In addition, there will be a sales area linked to special features and columns of "lacore" that will be developed under various themes, such as "Autumn color lip that looks good on Yebe!" And "Minna no sushi cosmetics" that collects popular items. We are also considering picking up various products each time according to the theme, and we will create encounters with new cosmetics that are not usually picked up, as well as products that are talked about on SNS.

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