Shiseido establishes its own R & D philosophy "DYNAMIC HARMONY"

Shiseido has newly established "DYNAMIC HARMONY" as its own research and development philosophy with the aim of strengthening research and development (R & D).


"DYNAMIC HARMONY" originates from the fusion of Western science and Eastern wisdom, which we have been working on since it was founded as Japan's first private Western-style dispensing pharmacy in the Meiji era, and it is difficult to achieve seemingly contradictory values ​​and compatibility. We have redefined and clarified our unique R & D concept of fusing values ​​and creating unique new value as our strength.


Recognizing that innovative innovation is indispensable for sustainable business growth, Shiseido R & D's strengths are to move internally and externally by setting five research approaches as pillars. We aim to maximize the abilities of researchers from all over the world with diverse backgrounds by visualizing their uniqueness.


In addition, with the aim of strengthening the R & D department, we will accelerate the creation of innovation, and under the company's corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD", new products and better products. We will continue to provide services.

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