Shiseido wins the Mesena Award for Excellence in Supporting Cancer Experienced People

 Shiseido received the Excellence Award at the "Mesena Award 2021" sponsored by the Association for Corporate Support of the Corporation Mesena for its "LAVENDER RING MAKEUP & PHOTOS WITH SMILES" activity to support cancer survivors.

Going forward, under the corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD," we aim to solve social issues through the power of beauty and realize a sustainable world where people can feel happiness. ..

The "Mesena Award" is open to all companies, corporate foundations, and their alliances located in Japan for mecenat (prosperous social creation through the promotion of art and culture) activities every spring, and is selected by experts. Above, seven particularly outstanding activities are commended. This year, one grand prize and six excellence awards were selected from the 164 target projects.

In receiving the Excellence Award, "The point that we utilize management resources as an approach to new social issues, foster exchanges between people and connect them to the ability to live" and "Collaborate with companies, organizations, hospitals, schools, etc." However, the point that the activity is disseminated from various aspects and a new sense of value is proposed "was evaluated.

"LAVENDER RING", a project to support cancer survivors, is an activity group in which volunteers who support the purpose of the activity, such as companies, individuals, governments, schools, and hospitals, participate and take concrete actions. Established in 2017 with the aim of creating a society where people can live in their own way. Shiseido has also participated since 2017.

In this activity, he presides over "MAKEUP & PHOTOS WITH SMILES" and supports the cancer survivor's own expression of "living as oneself without being controlled by cancer" through hair makeup and portrait photography. We are supporting them to help them return to society.

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