Two POLA products won the worldwide design award

 On November 17, Paula Co., Ltd. received a brand category award for "Wrinkle Shot" and a package for "White Shot" in the brand & communication design category of the world's largest design award "Red Dot Award: Brands & Communication Design 2021". Announced that it won the Design Category Award.

The design of the company's "Wrinkle Shot" is a cosmeceutical product that improves wrinkles, so it was inspired by the "journey to discover unprecedented stars." We unified the three colors of space suit, challenging orange, outer space blue, and star gold to promote the brand idea.

In addition, "White Shot" is based on the design concept of "Liberty" and expresses the freedom to be freed from skin problems with sparkle yellow that spreads borderlessly. The sharp shape expresses the turning point of life that begins after encountering a white shot.

The Red Dot Award is a global design award sponsored by the North Rhine-Westphalia Design Center in Germany, which has a history of about 65 years since its establishment.


It is divided into three categories, "Product Design", "Brand & Communication Design", and "Design Concept". Once a year, it is judged by an international judge according to the criteria of idea, form, and impact, and an excellent design is selected. Will be done. This time around 20,000 applications were received from companies, organizations and designers.

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