The latest trends in personalized cosmetics, the spread of tools, and the diversification of price ranges

 Attention is focused on "personalized cosmetics," which propose cosmetics optimized for each individual.


According to a survey released by Fuji Keizai last year, 2019 increased rapidly to 13 billion yen, up 94.0% from the previous year, against the backdrop of the renewal of "APEX" (POLA), a pioneer of personalized cosmetics, and the increase in participating brands. ..


In 20 years, brands centered on store sales struggled due to the corona wreck, but the EC brand grew and the price range expanded, and it is expected to land with a slight decrease compared to the previous year.

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