Lion starts cosmetics business in Southeast Asia

 Lion has begun developing a cosmetics business in Southeast Asia.

In September, we introduced the color cosmetics brand "AZZURA" in Indonesia, and in October, we introduced the skin care brand "SunoHada" for sensitive skin in Singapore.

At an online press conference held on November 8, President Masazumi Kumakawa said, "Because of the spread of the new coronavirus worldwide, we had to determine the timing of the introduction, but the infection situation has calmed down a little. However, since the infection situation has not completely settled down, we started with online deployment instead of the initially expected online and offline simultaneous release. Currently, it is positioned as the time to introduce it to further accelerate the business when the corona disappears in earnest. In the future, further business growth will be achieved by expanding the expansion to neighboring countries. I want to plan for it, "he said with enthusiasm.

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