Shiseido strengthens the function of skin analysis content "Skin Pasha"

 On November 1, Shiseido updated the skin analysis content "Skin Pasha" developed on the comprehensive beauty site "Watashi Plus" and added a function to save skin analysis data.

On My Page, which manages the condition of the skin, you can display graphs for each skin index such as "moisture, firmness, transparency, age spots, wrinkles, and nasolabial folds", and for each desired period such as weekly or monthly. It is possible to confirm the change in the skin condition according to the situation. By visualizing the transition of the skin analysis result, it became possible to easily confirm the transition of the skin condition.

Launched as an iOS app in September 2017, "Skin Pasha" has evolved from conventional apps into easier-to-use web content since March 2021, with skin analysis and personal advice that can be easily done by one person anytime, anywhere. , Has supported the creation of beautiful skin.

This time, we have strengthened the functions against the background of the digital shift of consumer information collection due to the influence of the corona disaster and the growing interest in skin care.

The update further advances the company's DX strategy, which aims to smoothly provide a digital "tailor-made experience (beauty experience that meets each individual's needs)" whenever and wherever customers want. By comparing the data retroactively, users will be able to check changes in the skin due to the environment and care, and perform care that suits them better.

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