Natural and organic cosmetics market in 2020 is 94.5% year-on-year

 The natural and organic cosmetics market in 2020 is estimated to be 133 billion yen, 94.5% of the previous year, based on the shipment value of brand manufacturers.


Since the 2016 survey (since the 2011 market), it has fallen below the previous year's level for the first time. Refraining from going out due to the spread of the new coronavirus infection, store closures under the declaration of an emergency, and shortened business hours were negative factors for the market.

In addition, as a topic in the natural and organic cosmetics market in 2020, he pointed out that the biggest change in the corona virus was the sales channel. It is expected that even if the corona disaster is settled, it will have an impact in the medium to long term, and it will lead to a policy change of the channel strategy itself.

In addition, since the importance of EC channels has increased at a stretch due to the Corona disaster, it is an urgent issue to reconstruct a channel strategy that integrates the opening of actual stores and EC routes regardless of the size of the company. And said.

Furthermore, regarding the future outlook, in 2021, there was an intermittent declaration of emergency mainly in the metropolitan area and metropolitan areas, but recovery is expected as signs of convergence appear in the second half.

In addition, the growing interest in sustainable and SDGs in society is seen as a tailwind for the natural and organic cosmetics market.


Regarding this, in addition to the increase in consumers aiming for a sustainable environment-conscious lifestyle and women who are aware of sensitive skin, there are many natural organic cosmetics that have the functions required for general cosmetics from the image-first market. The appealing power has increased due to the fact that it has become available in the market, and it is thought that its marketability will be maintained in the future.

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