Kao Confirms Physiological and Psychological Effects of Touching Clean Hair
Kao examined the physiological (oxytocin) and psychological (emotions and self-awareness) effects of touching clean hair. I found that my sense of affirmation increased. To date, the company has reported that feeling the texture of hair increases positive emotions, which may affect self-awareness and beauty behavior, but the act of touching hair also changes physiologically. It was unclear whether the Therefore, this time, we focused on "oxytocin" as a biological response index that captures physiological changes, washed, treated, and styled 11 women's hair, and investigated whether the amount of oxytocin in saliva changed before and after touching. At the same time, we asked them to evaluate the state of their hair when they touched it from 10 points of view, and evaluated the emotions and self-consciousness that occurred at that time. First, we examined the relationship between changes in the amount of oxytocin in saliva and the evaluation of each item regarding the co...