7 K-beauty trends that Korean beauty experts are watching

 7 cosmetics keywords to watch out for in 2022 in Korea

1. Foodmetics​

"Foodmetics (=Food+Cosmetics)" refers to cosmetics that use food as an important ingredient or imitate food packaging. The “cosmetics that imitate food”, which was popular around 2016, is expected to make a comeback with even more power. I came out with a product that I had. In addition, Foodmetics cosmetics, which incorporate food elements both inside and outside, such as printing plants on packages and diverting food package designs, are attracting consumer attention again.

2. Homesthetic

"Homesthetic (= Home + Aesthetic)" refers to a lifestyle that uses cosmetics and beauty equipment at home that can be expected to have effects comparable to beauty salons, and seeks higher quality skin care. “Intensive skin care products for individual skin areas,” which had not received much attention in the past, have increased. Sales of mask packs and cream products that care for subdivided areas such as limbs, elbows, heels, lips, breasts, and buttocks are on the rise.

3. Hybrid Beauty

"Hybrid Beauty" refers to cosmetics with multiple functions in one product, and a typical product example is "Gel + Micropatch", which combines microneedles and hydrogel eye patches. Last year, 'transforming', which was ranked first in the textures that K-beauty experts paid attention to, is also attracting attention. It seems that the visual interest of changing textures and the expected effects on the skin each time were highly evaluated. Transforming products include cleansers that change shape, such as balm to oil and gel to mousse, and exfoliants that change from gel to foam to gommage.

4. Well Sleeping

“Well Sleeping” is a habit of taking advantage of the late night when metabolism is most active and completing skin care while sleeping.

The time period from midnight to 2:00 in the morning, when melatonic enhances skin regeneration, is called the ``golden time'' for skin management. ”, it is said to be a great opportunity for skin recovery. Taking advantage of such late-night hours, the habit of using "intensive care items" that are difficult to use during the day is becoming widespread. Over the past three years, there has been an increase in anti-wrinkle and aging-focused products such as 'anti-aging serums', 'sleeping masks' and 'night eye creams'. In addition, the “Heal Exfoliating Mask” removes dead skin cells from the heel, the “Microneedle Patch” applies active ingredients directly to the skin, the “Under Eye Gel Mask” treats wrinkles while you sleep, and the “Relieves spot troubles.” "Spot Clear Patch" is also a representative development product.

5. Microbiome

Microbiome is a compound word of 'microbe' and 'biome', and refers to the beneficial ecosystem of microorganisms that live in the human body. In recent years, as these studies have progressed, disease prevention by the "microbiome" has attracted attention. According to the South Korean portal site Woman Daily, the number of searches for mask problems has increased by up to 32 times since Corona. Amid the need to boost the immunity of skin that has become more sensitive due to wearing masks for a long time, the 'microbiome' has emerged as a field that will lead the future cosmetics industry.

Frost & Sullivan, a global market research agency, expects the global microbiome market to reach $87.2 billion in 2020, growing at an annual rate of 7.6% to reach $108.7 billion in 2023.

6. Gentleansing

The number of consumers complaining of skin irritation and skin troubles caused by long-term use of masks has increased rapidly, and so-called "gentleansing" such as "skin-friendly yet powerful cleansing" and "cleansing that includes skin care functions" is becoming popular. It has become a hot topic. There is a shift in the tendency to seek not only "detergency" for cleansing, but also "skin care functions" such as skin soothing, moisturizing, and anti-aging. Along with this, cleansing products with multi-functions have also appeared at once. "Cleansing balm" for deep cleansing, "3-in-1 cleansing pad" that combines the functions of cleansing, exfoliating, and skin texture, and "bubble gommage pack" that allows you to enjoy cleansing, exfoliating, and bubble pack at the same time. typical product example.

7. Better Barrier

"Better Barrier" is a new keyword born in the corona era with the idea of ​​​​"cultivating the original power of the skin" in order to make it even better than the current skin condition.

Due to the influence of changes in cosmetics usage habits after the pandemic, ingredients that specialize in skin immunity, trouble soothing, low irritation, etc. ranked high as ingredients that attracted attention from K-Beauty experts in 2021. rice field.

Until now, when it comes to trouble care, the concept of plant-based, hypoallergenic, and natural has been popular. Consumer needs for “immune care” are expected to expand.