“Halal cosmetics are not just for Muslim women”

 The “halal cosmetics” market is expanding year by year. According to Fortune Business Insights, the market, which was US$212 billion in 2020, is expected to reach US$773.4 billion by 2028. The average annual growth rate is 12.75%. Among halal products, cosmetics have the highest growth rate.


Halal products are those that are manufactured and permitted to be used according to Islamic law. Young Muslims (Muslims) with purchasing power support the growth of Halal cosmetics. And he is non-Muslim.

Halal cosmetics are cosmetics that are manufactured with ingredients that are permitted under Islamic principles. Do not use animal products such as blood, pigs, human parts, carnivores, reptiles, insects, or alcohol as raw materials. Therefore, materials are inevitably limited to plant-based materials.


In addition, the entire process, from raw material procurement, manufacturing processes, storage, distribution, and logistics, must be halal-compliant. Consider the treatment of workers and ensure that there is no environmental pollution caused by product packaging. Animal testing is also prohibited. In other words, the production process must be ethical.

Dinar Standard, a research and advisory firm specializing in the emerging Islamic market, said last year that Muslim spending on cosmetics increased 6.8% year-on-year, reaching US$70 billion (approximately ¥9 trillion). State of the Global Islamic Economy Report 2022”.


Halal cosmetics, which are expected to reach US$93 billion (approximately 12 trillion yen) in 2025, are preferred by the pre-millennial generation and Muslim millennial consumers, known as the "M generation." Generation M is said to have a strong interest in fashion and entertainment, and while they use social media, they adhere to Islamic teachings and set strict ethical standards for the things they buy.


Another group that prefers halal cosmetics is non-Muslims.


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