Kose implements the 2nd "Share the Bloom" campaign

 Kose will contribute part of the sales from the "Royal Flower Collection XI Compact Powder" to be released on November 16th from the high prestige brand "Infinity" bearing the company name "KOSÉ" to improve the living environment in developing countries. Implement the “Share the Bloom” campaign to help

The "Share the Bloom" campaign is a "One of Love Project" to improve the living environment of women and children in developing countries with the message "Beauty is power. Let it bloom, the flower of possibility." We agreed and started activities from November last year.

In the first year, last year, we donated washable and reusable locally produced sanitary products to 1,300 women working at four rose farms in Ethiopia.

This time, which is the second time, we will continue with the "One of Love Project" and work at a rose farm in Ethiopia with one washable and reusable sanitary product for each "Royal Flower Collection XI Compact Powder" purchased during the period. Donate to women to help reduce their financial burden and improve their living environment.

The highlands of Ethiopia are the perfect environment for cultivating roses, and are expected to become an export item following coffee, creating employment for women working in rose farms. In recent years, although high economic growth has continued, the economic disparity is widening, and there are various problems such as chronic food shortages, delays in sanitation, and educational disparities between genders.

Women in rural areas are unable to purchase sanitary products for economic reasons, and are forced to take time off from work or school during their menstrual periods. It has become.