POLA Receives Red Dot Award at "Red Dot Design Award 2022"

 POLA INC. won the Red Dot Award for "B.A Make" and "Kenbi Sansen" in the package design category of the brand and communication design division of the world's largest design award "Red Dot Award: Brands & Communication Design 2022". announced that it did.


The Red Dot Design Award has a history of more than 65 years since its establishment and is a global design award sponsored by Germany's Nordrhein-Westphalia Design Center. Divided into three categories: Product Design, Brand & Communication Design, and Design Concept, the Red Dot logo has become established internationally as proof of high-quality design. Applications are received and excellent designs are selected by an international jury.

In "B.A Make", the mysterious appearance of plants is applied to the package, and by making it into a beautiful curvilinear form, it is a design that gives a sense of dynamism that life responds to each other in a mysterious way. The box of each item is arranged in a carefully selected color that symbolizes each plant, expressing further possibilities.


In "Kenbi Sansen", the visual images of the spirit, blood, and water in Eastern thought challenged to express the inside of the body, recalling the creation of a virtuous cycle in the body by increasing the coordination of blood, blood, and water. I am letting The design expresses the desire to feel positive every time you drink Kenbi Sansen and to support your days full of vitality.

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