Japan Cosmetics News

 From September 2021, the clean beauty brand "athletia" developed by Equip has decided to abolish the new product leaflet from the viewpoint of reducing the amount of paper used and considering the environment. The existing paper leaflets will be terminated as soon as they are exhausted, and finally only one product catalog will be continued, and the product catalog will be used when introducing existing products and distributing samples.

 Lion is conducting a "Awareness Survey on Skin Dryness in Corona Sickness" for 1000 women aged 20 to 59 who have increased skin problems due to mask life in Corona Sickness since last year (Survey period: August 2021) As a result of carrying out (5 to 7 days), it was found that many women feel their own aging due to the effects of dry facial skin as well as the seriousness of dry facial skin due to the prolonged mask life. When asked if the skin condition changed by wearing a mask after the spread of the new coronavirus (April 2020), 89.6% of women answered that it had changed. The most common answer was "pimples / acne" (48.9%), followed by "rough skin" (45.0%) and "dryness" (42.0%). Next, when asked if there was any change in the dryness of the skin on the face, 74.1% of the women answered that they were "severely dry" due to corona sickness. It can be seen that the prolonged mask life is one of the causes of women's facial skin ...

 Kao's Skin Care Research Institute and Biological Science Research Institute surveyed 990 women in their 20s and 70s who wear masks at least once a week in order to understand their awareness of changes in skin condition when wearing masks. carried out. It was found that more than half of the women who answered that they were feeling a change in their skin condition were in the summer (August 27-31, 2020) and winter (February 24-28, 2021). Next, we asked the people who answered that they were feeling a change in their skin condition (summer = 523, winter = 548) to answer what kind of change they were feeling.

 From September 10th, the UK-based natural cosmetics brand "LUSH" has added a new scheme to the circulation-type container return program "BRING IT BACK", opening 75 stores nationwide. Started working on the target. In addition, while communicating the importance of "disposable resources" to "continuing to use as resources" through "BRING IT BACK" at stores, we will also charge for paper bags from October 1st (Friday).

 Kao has started sales of "tea catechins" and "chlorogenic acids derived from coffee beans" (polyphenol material) and notification of foods with functional claims through the chemical business division. The tea catechin material will be sold under the name "Lunaphenon T-100", and the coffee bean-derived chlorogenic acid material will be sold under the name "Lunaphenon C-100". In the future, we will maximize the synergistic effect with the "Healthia" brand of foods with functional claims by spreading consumer awareness about the functionality of Kao's polyphenol materials.

 BeeCruise Inc., which supports the overseas expansion of Japanese companies, announced on September 6 that the hair care brand Esical Beauty Co., Ltd. (Yokohama City, Kanagawa Prefecture / President: Kimiyoshi Sato) will strengthen its overseas expansion, and the Southeast Asian EC "Shopee" Announced that it supported the opening of the store in Yokohama. Specifically, the company has opened accounts for the ethical beauty hair care brand "ORIENS'TELLA" at "Shopee taiwan," "Shopee Singapore," "Shopee Malaysia," and "Shopee Thailand." At the same time, we also undertake product registration / translation, customer support agency (chat support), and overseas delivery agency to Taiwan area, Singapore, Malaysia, and Thailand. Regarding this overseas expansion, Ethical Beauty said, "As the corona wreck continues, I was wondering how we could deliver the product to as many people as possible. Therefore, we decided to expan...

 The rank-up to develop the original brand "Manara" has been actively holding online events since March 2020 when Corona began to spread, and the total number of participants so far is 2765 (July 2021). At the time). Currently, events are held at a pace of more than twice a month.Although we have been actively holding face-to-face events with the aim of "meeting mail order", it became difficult to hold real events, so we switched to online.