Kao starts demonstration experiment to establish a new collection scheme for daily necessities plastic containers

 In Satsumasendai City, Kagoshima Prefecture, with the cooperation of Nakadai, a general recycling company, Kao will provide plastic packaging for toiletry products to about 1,000 households in the city for one year from April 2023 to March 2024. Conduct a demonstration experiment to collect containers by putting them on the city's recyclable collection route.


A recycling scheme that utilizes municipal resource collection routes has already been established for PET bottles for beverages, but this will be the first attempt at a demonstration experiment with plastic containers for toiletry products.


With this new approach, we aim to solve the problems of securing the collection amount and reducing the cost of collection, which have become apparent in the recycling demonstration experiment currently underway, and to establish a sustainable collection scheme. , we will realize a society that recycles plastic resources through horizontal recycling.

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