Shiseido Wins Gold Award at IAUD International Design Awards

 Shiseido is promoting organizations and individuals working to realize a universal design society in which many people can live comfortably and comfortably through the social activity "Shiseido Life Quality Makeup" that supports people with serious skin concerns through the "power of cosmetics." It won the 2022 Gold Award in the Social Inclusion category of the IAUD International Design Awards.

For many years, the company has developed products, developed beauty information, and provided free counseling services for people who have serious skin concerns, such as birthmarks, burn marks, scars, and changes in appearance due to illness or treatment. The award was given in recognition of the fact that these products demonstrate the "power of makeup" and that they are continuing efforts to develop products based on inclusive design and thinking.


In 2019, the company won the gold award for "LAVENDER RING MAKEUP & PHOTOS WITH SMILES supported by SHISEIDO", which supports cancer survivors, and this is the fourth time the company has received the award.

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