Shiseido Japan launches proprietary skin measurement "Online BACC"

 Shiseido Japan has started a program "Online Beauty Alive Circulation Check" on the SHISEIDO official website, which allows you to comprehensively measure and analyze not only the surface of the skin but also the condition of the inside of the skin in a few minutes.


This service is equipped with a program developed by the Shiseido Digital Transformation Office based on Shiseido's many years of dermatological research and surveys. Define and quantify the three major elements necessary for beautiful skin (transparency, firmness/elasticity, and smoothness), display the skin condition with a skin analysis tool that uses a unique algorithm, and provide SHISEIDO products that match each individual's skin condition. Suggest.

Anyone can use it for free, and you can check your skin condition regardless of time of day or place. You can choose to send the measurement results by e-mail or save them on your My Page. When saving on your My Page, you can easily save the results and graph the history by linking with the SHISEIDO Brand Membership Program ID. You can also check your own skin condition continuously.

Through this online service, SHISEIDO will meet more customers and propose skin care methods that lead to "glossy skin full of vitality." The service will be introduced on SHISEIDO's official overseas websites as well.


　Online BACC calculates the surface and internal conditions of the skin based on facial photographs and simple questions, and comprehensively measures and analyzes the condition of the surface of the skin and the state of beauty. First, after the level of "beauty tour" is displayed, the overall score is displayed, and the score of three important items "translucent glow", "tension/elasticity" and "smoothness" is displayed.

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