"LIMEX Pellet", which uses limestone as the main raw material, is adopted for cosmetics containers developed by KENDO, a subsidiary of LVMH.

 “LIMEX Pellet” made from TBM Co., Ltd., whose main raw material is limestone, has been adopted for “Ole Henriksen” cosmetic containers sold by LVMH affiliated beauty company “KENDO”.

It is said that 12 billion cosmetic containers are discarded annually worldwide, most of which are not recycled. By using LIMEX Pellet, which contains more than 50% of inorganic substances such as calcium carbonate, in conventional plastic products, we can expect to reduce the amount of petroleum-derived plastics used and greenhouse gas emissions, including CO2, throughout the product life cycle. LIMEX Pellet can be used as an alternative material for ABS and polypropylene, which are petroleum-derived plastics used in many cosmetic containers, and can be processed with existing molding machines. In addition, LIMEX is material recyclable, just like products designed with a single material. To date, many efforts have been made to recycle LIMEX products in collaboration with businesses, consumers, and local governments.

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