Kose launches large-scale campaign with Shohei Otani

 Kose has appointed Shohei Otani, a member of the Los Angeles Angels, for the new visual of the sunscreen "UV Essence Gel" of the skin care brand "Sekkisei". A large-scale campaign has been launched in which a total of 300 people will win a lottery for prizes signed by Shohei Otani and original goods, as well as a baseball watching tour gift campaign (10 groups for 20 people).


Since its birth in 1985, Sekkisei has been cherishing the idea of ​​​​"transparency for everyone with the power of plants", and has been loved by people of all ages and genders for 38 years. In order to protect the skin of the future, I want you to play a part in spreading the habit of using sunscreen to all generations." It was decided to request Otani, who is currently working in Japan, to appear in an advertisement for a new sunscreen.

Otani himself has spent a lot of time outdoors since he started playing baseball in elementary school, and now lives in California where UV rays are strong. We decided to work together.


Regarding the importance of UV protection and sunscreen, Otani said, "In California, it's almost always sunny and the UV rays are strong. So I've become aware of the effects of UV rays on my skin and body. I want to perform well. I think it's very important to prevent damage in order to protect your skin from damage.Sunscreen helps me move around in the sun and do whatever I want to do every day.Even in Japan, the UV rays are getting stronger year by year. I hear that it is important to take measures against UV rays from an early age so as not to leave damage in the future.I also support Kose's activities to spread sunscreen to a wide range of generations. Everyone, let's protect the skin of the future with sunscreen."


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