Puig launches digital perfume platform WikiParfum

 Spanish fashion and fragrance group Puig today announced the launch of WikiParfum, a digital platform dedicated to all things perfume. WikiParfum allows anyone to browse, compare and choose scents from a library of nearly 19,600 scents today, as well as expert content developed by professional perfumers and scientists. have access.

WikiParfum helps consumers discover scents before they even try them in stores. When a user searches for a fragrance on the website or mobile app, a digital tool extracts an image from a database containing 1,400 photographs of raw materials used in perfumes and provides a visual representation of the image. A scent visualizer allows the user to "see" the scent. For example, the larger the image, the more dominant the component, which means that the component displayed on a black background is intense, and not on a white background.

In addition to visual data, WikiParfum provides key information such as the perfume's olfactory family, key ingredients, perfumer who created it, and price range. It will also be possible to introduce other fragrances with similar ingredients. Based on the database's olfactory mapping and personal preferences, the platform's powerful algorithms provide users with personalized scent recommendations.

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