DIC Launches Sensitive Skincare Brand “fillwith”

 Under the management vision of "Providing color and comfort for a better future for people and the earth - Color & Comfort -", DIC provides a wide range of value beyond the chemical domain and responds to social change. We are working together as a group to develop products that contribute to the resolution of social issues.


The company has designated the “healthcare field” as a priority business area, and based on the algae cultivation technology cultivated in the edible blue-green algae Spirulina business that has continued for more than 40 years, the company has expanded its portfolio of algae businesses such as health foods, edible pigments, food materials, and feed fields. Expanding. In August 2022, we will be the first in the world to succeed*5 in establishing an indoor mass production technology for the blue-green algae Suizenjinori, which is used as a raw material for the cosmetic raw material “Suizenjinori extracellular polysaccharide” (trade name: Sakuran®). bottom. The company focused on the naturally-derived high natural moisturizing power and smooth, moist texture of Japan's original cosmetic raw material "Suizenjinori extracellular polysaccharide", and developed "fillwith" as a product that has reliable skin care functions and works on sensibility. 

The main ingredients of “fillwith” are the vitality and blessings of plants and algae. Among them, "Suizenjinori extracellular polysaccharide" is included in all items as a symbolic ingredient of the new brand. "Suizenjinori extracellular polysaccharide" is a natural moisturizing ingredient that has about 10 times*1 the moisturizing power of hyaluronic acid. The product lineup consists of 4 items: "D Barrier Moisturizer", "Smooth Fix Serum", "RF Color Control Cream" and "N Wrap Mask". With its high moisturizing power and carefully selected texture, it is a skin care tool that provides night care, daytime makeup retention, and protection from dryness just by adding one item to your existing skin care.

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