2022 cosmetics sales by business format, mail-order sales continue to grow amid COVID-19 pandemic

 In 2022, cosmetics sales by business format will increase by 2.6% from the previous year to 2,449,819,600,000 yen.


Looking at trends over the span of the past 10 to 20 years, it has recorded negative growth for three consecutive years since 2009 due to the effects of the Lehman Brothers bankruptcy. Thanks to the booming inbound demand, it has been positive for eight years in a row until 2019. However, due to the global epidemic of the new corona, the 2020 record was the largest negative (down 13.1%), and in 2021, it was far from a V-shaped recovery, and it was forced to struggle for two years in a row. .


In 2022, the number of opportunities to go out increased with the easing of restrictions on movement, and the recovery trend in the domestic cosmetics market strengthened following 2021. In addition to showing growth that surpassed that of the previous year, mail-order business continued to grow, surpassing the high growth of the previous year.

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