Beauty and personal care trends for 2023

 3 consumer trends that will impact the global beauty industry in 2023

Beauty Rx (medicalization of beauty)

Increased craving for more efficient and powerful products and treatments. Potential development of beauty brands could come from the advent of gene sequencing and advances in diagnostic and wearable devices. Expect huge opportunities stemming from hormones, health risks and diagnostics, 3D printing, personalized vitamins and supplements, and gene editing. Synthetic biology technology is expected to mature to the point where almost anything can be manufactured competitively and sustainably. The beauty industry must learn to use this technology to develop new products and processes, improve existing ones, reduce costs and remain competitive in the future.


Evolved Self-Care

Consumers are spending less and less time in wellness routines, yet they seek ways to self-care in the face of stress and upheaval. Beauty is considered the best category to support it, and it is important to ensure that all consumers feel seen and spoken of, no matter what approach brands and retailers take. become. After the pandemic, the importance of community continues to grow. The concept of community self-care is projected to grow in popularity as everyone realizes the importance of helping each other as a way to live a better life and feel better. In the future, we expect global beauty companies to focus on developing holistic products/habits that support everything from sleep to blood circulation to beauty connections.


New Rules of Engagement

Technology brings the next generation of experiences, whether in store or at home. As online and offline formats continue to converge, from RFID (radio frequency identification) to digital avatars and metaverses, we expect simple approaches to recreate experiences across multiple channels. Going forward, advances in VR (virtual reality) technology, hardware and content will enable convenient and practical engagement that consumers can use on a daily basis. Beauty brands are expected to use these technologies strategically to create “phygital” (physical and digital) experiences that provide a way for consumers to discover, shop, and connect with brands. .


Comments

Post a Comment

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

 L'Oréal Group, the world's largest cosmetics manufacturer, has recently entered into a new multi-year research and technology partnership with Brisometer, one of the world's most innovative and accurate climate tech companies. Announced to do. Based in Israel, Brisometer is a leader in providing environmental information such as air quality, pollen and fire, with accurate and practical environmental data and in-house to improve people's health and safety. Offering a site.
Read more

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T
Read more

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics

 The Japan L'Oreal Research & Innovation Center, the research and development division of the world's largest cosmetics company L'Oreal Group in Japan, uses useful ingredients of cosmetics obtained from plants through joint research with pharmaceutical manufacturing company L'Oréal Co., Ltd. We have succeeded in developing "Active Delivery Capsule". This capsule contains useful ingredients in a high concentration in the capsule membrane, and at the same time, by enclosing various other useful ingredients in the capsule, it is possible to protect them from oxidation and alteration, and to maintain long-term performance and stability. Become. Previously, capsules only contained useful ingredients inside the capsule, but this new capsule is L'Oréal's first seamless capsule in which the useful ingredients of cosmetics themselves are the main constituents of the capsule membrane. Milotamunus flaberifolia is a plant that lives in southern Africa. In the
Read more