7 sustainability trends to watch in 2023

 7 sustainability trends to watch in 2023

1. In 2023, consumers will hold brands accountable for advancing global sustainability. According to new Nielsen IQ survey data, 48% of consumers expect brands to take the lead in creating sustainable change.


2. Legislation and governance will be the biggest drivers of sustainability action through 2023, as businesses push for sustainability reforms and tougher demands.


3. Greenwashing fines and scrutiny will force many companies to reconsider their claims. The result could be less unsubstantiated product positioning and jargon, and more certification and transparency in the near future.

4. In 2023, some companies will scramble to drive organizational progress as the regulatory and financial implications become clearer. Companies that are left distraught will find themselves falling behind.


5. Businesses and consumers will be responsible for significantly changing past statements of purpose and demonstrating real evidence of traction for real and meaningful change. In fact, next year, companies will bear the burden of demonstrating sustainability, rather than regulators overseeing compliance.


6. With inflation continuing, foreign products that rely on long-distance supply chains are at high risk. Products whose sustainability certification cannot be verified, or worse, may be significantly less sustainable and risk losing partnerships such as retail cooperation and potential foreign trade partners.

7. Technological advances in the field of sustainability should be watched closely. Supply chain tracking and verification using sensors, Web3, AI digital twins and blockchain tools are already rapidly developing.

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