The number of APEX skin analyzes performed by POLA exceeded 20 million

 The number of skin analyzes for POLA's personalized service brand "APEX" has exceeded 20 million in about 33 years since its birth.


The company's founder, Shinobu Suzuki, who was a researcher, wanted to cure his wife's rough hands, so he taught himself how to make hand cream. It has its roots in the fact that it began to be delivered by weight after asking about it.

About 33 years ago, in 1989, APEX was born with the founder's desire to "deliver the best products directly to each person, along with the care that suits each person." Based on the idea that the shortcut is to know your own skin, through skin analysis, we have continued to evolve our skin analysis technology and the services we provide by staying close to the individuality of each customer's skin.

Currently, based on a dedicated skin camera and a video that captures the movement of the skin, we use skin big data and AI technology to accurately extract more than 1.7 million features from a 14-second video. , Harness, pores, dullness, blemishes, acne, and various other items, we analyze the skin condition that is likely to appear in the near future.

Comments

Post a Comment

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

 L'Oréal Group, the world's largest cosmetics manufacturer, has recently entered into a new multi-year research and technology partnership with Brisometer, one of the world's most innovative and accurate climate tech companies. Announced to do. Based in Israel, Brisometer is a leader in providing environmental information such as air quality, pollen and fire, with accurate and practical environmental data and in-house to improve people's health and safety. Offering a site.
Read more

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T
Read more

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics

 The Japan L'Oreal Research & Innovation Center, the research and development division of the world's largest cosmetics company L'Oreal Group in Japan, uses useful ingredients of cosmetics obtained from plants through joint research with pharmaceutical manufacturing company L'Oréal Co., Ltd. We have succeeded in developing "Active Delivery Capsule". This capsule contains useful ingredients in a high concentration in the capsule membrane, and at the same time, by enclosing various other useful ingredients in the capsule, it is possible to protect them from oxidation and alteration, and to maintain long-term performance and stability. Become. Previously, capsules only contained useful ingredients inside the capsule, but this new capsule is L'Oréal's first seamless capsule in which the useful ingredients of cosmetics themselves are the main constituents of the capsule membrane. Milotamunus flaberifolia is a plant that lives in southern Africa. In the
Read more