The number of APEX skin analyzes performed by POLA exceeded 20 million

 The number of skin analyzes for POLA's personalized service brand "APEX" has exceeded 20 million in about 33 years since its birth.


The company's founder, Shinobu Suzuki, who was a researcher, wanted to cure his wife's rough hands, so he taught himself how to make hand cream. It has its roots in the fact that it began to be delivered by weight after asking about it.

About 33 years ago, in 1989, APEX was born with the founder's desire to "deliver the best products directly to each person, along with the care that suits each person." Based on the idea that the shortcut is to know your own skin, through skin analysis, we have continued to evolve our skin analysis technology and the services we provide by staying close to the individuality of each customer's skin.

Currently, based on a dedicated skin camera and a video that captures the movement of the skin, we use skin big data and AI technology to accurately extract more than 1.7 million features from a 14-second video. , Harness, pores, dullness, blemishes, acne, and various other items, we analyze the skin condition that is likely to appear in the near future.

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