Marner Cosmetics promotes manufacturing that takes time and effort

A lot of water is contained in liquid cosmetics such as skin lotions and serums. For this reason, in most cosmetic products, the word “water” is the first word used to describe all the ingredients.

At the Fujisawa factory, we are also particular about water, and we use natural water that flows underground in the plateau, which is also sold as mineral water, for cosmetics manufacturing. In order to convey functional value, there was an increasing demand to be particular about water.

We will respond to the added value needs of natural and organic cosmetics by launching fragrant distilled water derived from plants and fruits in a way similar to "organic water."

President Katsuyasu Ida, who visited the United States for the first time in two years due to the corona crisis, exhibited at the international beauty trade fair "Cosmoprof North America" ​​held in Las Vegas in July this year. However, we are no longer at the stage where products can be sold simply because they are made in Japan,” he said, referring to local marketability. '' he said.

At the North American exhibition, there were also changes in the lineup of exhibiting manufacturers and brands.

“The number of emerging brands produced by KOLs, influencers, and YouTubers has increased, attracting attention at the venue. Many of them are based on the concept of clean beauty and sustainability, and the same trend can be seen in Japan. We will promote initiatives in line with the SDGs, such as the effective use of waste and unused resources.”