Shiseido launches beauty essence equipped with advanced hyaluronic acid research technology

 Shiseido will release the beauty essence "Bio Performance Skin Filler" equipped with advanced hyaluronic acid research technology from the brand "Bio Performance" series.


Until now, it has been a very difficult task to deliver high molecular weight hyaluronic acid, which has a high moisturizing effect, to the inside of the stratum corneum of the skin, but we have newly developed a method to penetrate the skin without impairing its function. In order to efficiently deliver hyaluronic acid to the skin, the new beauty essence is equipped with the epoch-making "Molecushift Technology" that reduces the molecular size and then returns it to its original size.

This allows the uniquely designed night and morning serums to work effectively, leading to a radiant, firm, elastic, moisturized skin from the inside.


Package design has evolved into a holistic one that creates newness in terms of both technology and sensibility, considering the endless intellect of life as the future. Considering blue as the color of wisdom of life, it is used as a line color.


The night beauty essence "Infill Serum" has a smaller hyaluronic acid, and the morning beauty essence "Full Expansion Serum" has a package design that imagines that the smaller hyaluronic acid returns to its original size. ing.

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