Shiseido installs new scent experience system in S / PARK

 The open innovation program "fibona" ​​led by Shiseido Research Institute is a new fragrance experience system developed by SCENTMATIC, which started co-creation in November 2021, for a limited time from July 14th to October 14th. It will be installed on the 1st floor of the Shiseido Global Innovation Center (S / PARK) to provide a new scent experience.


This scent experience system is equipped with the scent developed by Shiseido in the scent and word conversion system "KAORIUM" developed by Centmatic, and the scent-related sensitivity data collected and analyzed from the experiencers will be collected and analyzed in the future. It will be used for further evolution of the company's scent research.

The experience fee is free, and it provides visitors with an experience where the richness of the scent can be felt more deeply. By observing what kind of words visitors apply to the scent developed by the company and further studying from the knowledge obtained from the data, we will be able to experience a personalized scent that is close to each person's sensibilities. We will connect this to the provision, construction of a new scent development process, and the development of recommendation services that connect the sense of smell with other senses and languages.


Centmatic was established in 2019 as a scent co-creation type scent business design group that can add emotional experience value to everything using an AI system that verbalizes scents. Focusing on the "smell", which was the most unknown area of ​​the five senses, we are developing an AI tool "KAORIUM" that verbalizes scents. Let's bring innovation to businesses in all industries by creating digitalization in the field of "smell", which has been lagging behind without clear indicators, and evolving human sensibilities through "scent experience" with scents and words. 

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