Kao proposes new customs before foundation

 According to Kao's survey, conspicuous nasolabial folds are one of the skin problems that many people have, and more than 80% of people in their 40s and 60s feel that they are worried. In addition, about 60% answered that they were not satisfied with the current measures against nasolabial folds.


Therefore, this time, we aimed to create a new market through value proposals that temporarily make the nasolabial fold inconspicuous by using Kao's cutting-edge technology for existing nasolabial fold care.

Dramatic memory adopts the world's first ingredient approach that combines a special polymer and oil. The shrinkage of the paint film pulls the skin and makes the nasolabial fold less noticeable. At the store, we will provide detailed counseling, such as explaining how to use and points to keep in mind, and propose new habits before foundation.


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