Hoshi Chemicals proposes skin care inspired by transparent foundation

 At Hoshi Chemicals, the demand for "skin correction items that are difficult to color" has increased due to the mask habit and the increase in home time triggered by the Korona-ka, and we have come up with the idea of ​​a colorless foundation that does not color the skin. OEM orders for the new skin care "Soft Focus Serum" developed by Hoshi have started from the end of May this year.


Soft focus serum is a gel cream with a soft texture that spreads well, making pores and fine wrinkles less noticeable by physical action, and producing a clean and well-textured skin feeling.

Specifically, it is one of the methods to correct and show the skin beautifully, which is known as a makeup base and foundation technology, and adopts a "soft focus action" that scatters light and blurs the target. With a frosted glass-like veil that is different from transparent gel, it blurs skin problems such as pores and fine wrinkles and makes them less noticeable.

In addition, the spherical fine particles are smoothly arranged to fill the fine dents such as pores and fine wrinkles, which not only makes the anxious skin troubles less noticeable, but also imparts water repellency and a smooth feeling.


Furthermore, it contains a powder component and keeps the skin that is less likely to become shiny or sticky due to excess sebum. No parabens or mineral oils are added, and original customization of beauty ingredients is possible.


"Because it does not transfer color and does not require cleansing, it is recommended as a skin care item for men who are interested in makeup but still have resistance, not to mention women."

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