Seiwa Kasei launched "Soy Heat Guard", a heat protection raw material derived from soybeans.

 Seiwa Kasei Co., Ltd. has started selling "Soy Heat Guard", a hair care cosmetic ingredient derived from soybean protein that leads to beautiful hair by using the heat of hair dryers and curling irons.

Three features of soy heat guard

1. It coats and beautifies the hair by using the "heat" that is originally damaging to the hair.

2. Uses soybean protein, which has an excellent moisturizing effect among plants.

3. Preservative-free, compatible with China, compatible with quasi-drugs

Seiwa Kasei Co., Ltd., a cosmetics raw material company, has been focusing on the development of naturally derived hydrolyzed proteins since its inception. We have researched proteins and their derivatives of various natural materials such as keratin, collagen, silk, milk, pearl, soybean, rice, and pea, and succeeded in commercializing them as cosmetic raw materials. In recent years, the popularity of the natural concept has increased the demand for plant-based proteins. In addition, many people use hair dryers and curling irons on a daily basis, and there is also a need for raw materials that protect hair from heat damage.

Therefore, we have developed "Soy Heat Guard", which is a soybean protein with excellent moisturizing effect and has a heat active group.

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