Lion and Hitachi reduce product development time by up to 40% with DX

 Based on the composition of the new Hamigaki developed at the research institute, Lion and Hitachi predict in advance the problems that will occur during actual production at the factory, and propose optimal composition information and physical property information in the manufacturing process. We have developed an automatic proposal system.


By utilizing advanced digital technology, it is expected that the manufacturing process examination time will be reduced by up to about 40%, which is expected to speed up the product development of toothpaste.


Lion will improve the efficiency of product development by operating this system, and will utilize the time created by the efficiency for exploring the needs of consumers and developing technologies and products based on it.

In addition to utilizing it for more production issues and quality prediction, we will proceed with studies with a view to applying it to the manufacturing process of other products. Like this initiative, we will create new value unique to Lion by fusing the technology cultivated in Lion's business domain with new technology through external co-creation.

In order to develop high-quality products that meet the diversifying needs of consumers, accumulated experience and knowledge and a certain amount of time are required, and Lion has an urgent need to improve the accuracy of examinations and speed up development. .. Therefore, this time, in the development of toothpaste, which is Lion's main business, we will improve work efficiency by introducing Hitachi's "material development solution" to solve the "transportability" problem when developing the manufacturing process. 


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