Increasing consumer demand for a variety of beauty products in the United States

 Global market research firm Mintel has released findings that American consumers are more likely to favor diverse or inclusive beauty brands. According to the company's latest survey, nearly half (47%) of US cosmetology users say they favor a diverse or comprehensive brand, and 38% of Gen Z beauty consumers have been diversified in the past. It was revealed that they purchased the product from a beauty brand that promotes.


Nearly half (49%) of U.S. consumers argue that advertising for beauty products should make them feel good, and 30% argue that advertising should be motivated. .. Social media has a strong influence as an advertising method, with a quarter (23%) of cosmetology product users claiming that the models / influencers used by cosmetology brands tell a lot about their value.

Three attributes were mentioned as a way to define "various beauty brands". First, 45% support brands that create products for people with different skin tones / hair types, 38% that create universal products that everyone can use, and the unique needs of every individual. Followed by brands (30%) that offer customizable products that can be adjusted to suit.

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