Equipped with new technology "Lively Skin Technology" Foundation that "transforms into bare skin"

 "KANEBO" is one of the brands "G11" that Kao Cosmetics business is focusing on globally. Despite being a cosmetics brand, we have developed it as a "brand that conveys hope, not beauty," and have proposed products that appeal to the individuality of the user.

Nowadays, as wearing masks is becoming more commonplace, more and more people want to have a rich facial expression when they remove the mask. Therefore, from "KANEBO", we will release "Kanebo Lively Skin Wear", a beauty essence foundation that has a rich facial expression and is equipped with a new technology that reproduces the original beautiful texture of the skin while firmly covering the areas of concern. .. In communication as well, we will promote that it is a foundation that "transforms into bare skin" and will be close to the feelings of customers who want to like their own skin.

"Kanebo Lively Skin Wear" is a beauty essence foundation that shines with every movement and gives a moisturized, life-like skin impression. Equipped with new technology "Lively Skin Technology". By highly dispersing the powder pigment in the oil agent to make it into a color oil and holding it in our original transparent gel, we can create a beautiful skin texture that makes the best use of the original "gloss, texture and color" of the skin while having a covering power. It is now possible to reproduce. No concealer is required because there is no feeling of thick coating even if it is layered and covered firmly. It adheres well to the skin, does not require a makeup base or face powder, prevents makeup from coming off, and keeps beautiful glossy skin for a long time.


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