Shiseido's new skin care brand "Ule" is now on sale in France

 Shiseido is focusing on "Conscious Beauty", which has been attracting attention in the cosmetics industry in recent years, and is a skin care brand "Ulé" that aims for healthy beauty from inside and outside the body with plant-derived ingredients. From May 2nd, it will be on sale at the "Ulé" brand EC and one directly managed store of "Ulé" in Paris, France. In Europe other than France, it will be rolled out sequentially through EC. "Conscious beauty" is a way of thinking when purchasing cosmetics based on whether it is good not only for "your skin" but also for "global environment". Today's consumers are not only the effectiveness and safety of their products, but also the products that suit their lifestyles and ways of thinking, based on information such as the sources and methods of procurement of raw materials and packages, and the burden on the global environment. 

"Ulé" was carried out by employees of the European regional headquarters who focused on the needs of "conscious beauty" from planning to product development. Based on our strength in skin care technology, we are developing through open innovation with external experts such as start-up companies, nutritionists, and botanists. In addition to its effects on the skin, we are particular about "responsible procurement," "product effectiveness and safety," "reduction of environmental load," and "transparency," which consumers around the world value at the time of purchase, and are of high quality. It is a brand that is both environmentally friendly and environmentally friendly.

Under the corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD," Shiseido will strengthen its portfolio of skin beauty brands through the launch of "Ulé," solve social issues and promote new value creation through its core business, and is sustainable. We aim to realize a better world.

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