"Beauty and health" created by Okra Aiming for the world with "Okra Tech" from Ibusuki, Kagoshima

 In Ibusuki City, we have launched a demonstration project "Citizen's health promotion and creation of health business utilizing local resources", and industry, academia, government and citizens collaborate as a project to verify the effect on health by utilizing okra and okra seeds. We promoted social demonstration and its commercialization. Okra powder was developed in that business. Okra powder, which allows you to easily take in the high concentration of polyphenols and dietary fiber that okra has, was immediately recognized in the market and won the Excellence Award in the Japan Made Beauty Awards 2018 Inner Beauty category.

Aiming for the first functional display in Okra, Professor Nakano of the Department of Health and Nutrition, Kagoshima Immaculate University conducted a functional evaluation test by ingesting okra powder. We examined postprandial blood glucose elevation suppression effect, stool improvement effect, visceral fat deposition suppression effect, liver function protection effect, serum lipid metabolism, blood pressure control, etc. Furthermore, the dietary fiber content (about 50% of the mass) and the ability to remove active oxygen (antioxidant ability) due to the high concentration of polyphenols have been verified by public institutions.

The evidence behind the product is a strong ally of the forward-looking okra business. Okra powder has no habit of taste and aroma, and is compatible with other foods, so it can be expected to play a role in supporting the creation of new value by matching with new ingredients. Currently, the okra division of Yale Co., Ltd. develops okra tea and pottage soup. I'm glad that you can easily enjoy okra according to your daily life.

In addition, okra seed extract has the effect of activating fibroblasts, and a skin-beautifying mask has been developed that utilizes this effect. Okra can also be used as a raw material for cosmetics.

"Okra Tech" from Shijuku has three pillars: (1)research and utilization of okra for food, (2) research and utilization of okra for health, and (3) research and utilization of okra for beauty. We aim to maximize the possibilities. Beauty and health created by okra. I am very much looking forward to future development.

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