What consumers around the world want from beauty brands-from Mintel's "Future Forward" report

 Consumers today seem to be more likely to demand more than just products from their brands. According to a report "Future Forward" released by global market research Mintel on the 4th, "no harmful ingredients" (48%) is the highest priority for consumers to ask beauty brands. However, consumers seem to want to invest (purchase products) where they can share their values.

According to the company's survey, consumers want businesses to be honest about their business practices (29%) and treat their employees fairly (21%). Also, 15% of consumers want their brands to be more comprehensive by designing products for people of all backgrounds and abilities. These reforms are said to be more conscious of the younger generation.

It has become clear that consumers are also keenly interested in corporate environmental initiatives. 34% of consumers say they expect brands to comply with environmental regulations. In addition, an increasing number of groups are expecting brands to be more proactive in promoting environmental issues. Thirty percent of consumers want beauty brands to do their best for the planet, at the expense of profits. Forty-eight percent of consumers want their brand to show a direct impact on the environment with each product purchase, and a similar percentage (47%) want their performance to be clearly stated on the label. ing.