Shiseido test-deploys DNA testing service "Beauty DNA Program"

Shiseido has developed a service "Beauty DNA Program" that proposes optimal care based on the characteristics of the skin that an individual was born with, such as the ease of wrinkles and the difficulty of wrinkles, using a DNA test method that utilizes an original algorithm. did. The test development will start from the 150th anniversary monitor experience recruited from the end of March 2022.

The "Beauty DNA Program" is a technology that uses AI technology to clarify the characteristics of the skin born from DNA, and a digital-specialized cosmetologist (BC) provides online optimal care methods according to the test results. Proposed service. We will support the beauty of each person through the latest personalization service that combines technology and people.

DNA (deokiribonucleic acid) composed of four bases is a DNA sequence in which adenine (A), guanine (G), cytosine (C), and thymine (T) are linked to form a DNA sequence, from parent to child as a design drawing of life. Reportedly. The relationship between the characteristics of this DNA and the condition of the skin was clarified by applying AI technology from the data of 1472 people, and from the results, a unique algorithm was constructed and a new genetic testing method was developed.

In the new service, saliva is first collected with a special kit that is mailed to your home and a DNA test is performed. The inspection items are "skin constitution" that reveals the type of skin that an individual was born with, such as "easiness / difficulty of wrinkles and blemishes", "skin resilience" that looks at items related to skin aging, and healthy skin. There are a total of 27 items in 3 categories of "vitamin-adjusting power" for the purpose of comprehensively grasping the characteristics of the skin born from the test results.

Next, we will hold an online session by BC specializing in digital, explain the results of DNA tests, and propose care methods that lead to "the skin you want to be". In addition, we will provide a "skin-beautifying plan" that summarizes the care methods introduced in the session in a report format so that it can be used as a reference for future care and product selection.


After that, based on the DNA test results, we will provide continuous and personal support to realize the skin that customers want, such as sending seasonal beauty advice by e-mail.

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