Shiseido licenses Toyo University to use environmental load reduction technology

 Shiseido has licensed the environmental load reduction technology listed in the "WIPO GREEN" database to the "TOYO SDGs Students Project" of Toyo University.

After signing the license, students from the same university will take on the challenge of planning cosmetics, utilize Shiseido's "low energy manufacturing technology," and develop a sustainable hand serum with a low environmental impact, with the goal of revitalizing the area around the university. Was realized.

The university will continue to plan and develop cosmetics that utilize this technology as part of its research and educational activities.

Shiseido participated in "WIPO GREEN" in March 2020 as the world's first partner company from the cosmetics industry. This is the first case of technology licensing.

The company has been engaged in research on environmentally friendly products for many years, and as it becomes even more important to tackle environmental issues on a global scale, it owns it in order to contribute globally to solving them. We believe that it is indispensable to widely utilize environment-related technologies in society.

"WIPO GREEN" is an international framework established by the World Intellectual Property Organization (WIPO) in 2013 to promote innovation and its dissemination in environment-related technologies, and as of the end of February 2022, the world. More than 130 corporations are participating as partners. It connects technology providers with corporations and individuals seeking solutions, and promotes the spread of environment-related technologies and global collaboration and innovation in environmental issues.

This time, in the planning and development of environmentally friendly cosmetics in the SDGs project called "SUGOMORI BOISEN project" of Toyo University, we are planning and developing a hand serum for the younger generation who are said to have increased their nesting life due to corona damage. 

From Boysenberry, a specialty of Tatebayashi City, Gunma Prefecture, near the Itakura Campus of the university, with the goal of not only utilizing Shiseido's "low energy manufacturing technology for emulsified cosmetics" in the production process, but also revitalizing the area around the university. The extracted extract was blended.

The developed product "BOISEN" was distributed to about 500 people including graduates and university officials on the day of the university's graduation ceremony held on March 23. At the Shiseido Global Innovation Center, Professor Hidetoshi Kitawaki of Toyo University, who promoted this project, presented the developed product to Mr. Tomohiko Kimura, General Manager of the Technology and Intellectual Property Department.

Shiseido has 11 patents, including "low-energy manufacturing technology for emulsified cosmetics," "technology to reduce the energy load for manufacturing and transportation by enrichment," and "technology to achieve both excellent cleaning power and water saving during rinsing." (As of March 2022) has been registered in the "WIPO GREEN" database, and it has been announced that it can be licensed.

Since these technologies contribute to efforts to solve environmental issues such as CO2 emissions, which are one of the main causes of drought and global warming, we will continue to contribute to society in solving environmental issues. We will actively register high technology in the "WIPO GREEN" database.