Rikuzentakata vineyard, new brand for fruit pomace and aroma

 Kanda Budoen in Yonesaki-cho, Rikuzentakata City has launched a new product brand "POMACE" that uses pomace from fruits produced during the wine brewing process. The first is an aroma spray with a scent inspired by the city's scenic spot, Takata Matsubara. This is the company's first product development using unused resources, and it is attracting attention as an initiative to achieve the United Nations' sustainable development goals.

Aroma spray is completed by distilling grape and apple pomace produced during the production of wine and juice and scenting distilled water with essential oil.

Developed two types, "white sand" that expresses the freshness of the beach where the sandy beach spreads with lime and lavender, and "blue pine" that has a deep scent like pine forest using bergamot. Use by spraying on cloth products and spaces.

The company handles processed fruit products such as wine and juice, but sales have declined due to the effects of the new coronavirus infection. Since 2020, shipments to restaurants nationwide will remain at about 70% of the previous level.


Invented a new brand in order to develop businesses other than food manufacturing that deal with corona damage. Focusing on the pomace of fruits that had been discarded so far, it was developed with the cooperation of Farmen Station, which handles cosmetic ingredients.


Branded products named after English, which means pomace, went on sale in December last year. President Kumagai said, "We have created a product that can convey the charm of Rikuzentakata. We want you to incorporate the scent of your choice into your life."

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