POLA establishes new company of Health Tech with Sony subsidiary

 POLA established a new company "SOULA" in February to provide health tech services in collaboration with Sony Network Communications, and started its business.

SOULA integrates the knowledge and experience in the recurring business utilizing the advanced analysis technology developed by Sony Network Communications and the service development know-how cultivated by Paula such as skin analysis, counseling, and care proposals. We will provide unique health tech services in the areas of beautiful skin, exercise, and sleep.

In the future, we will actively promote external collaboration, including content expansion and business alliances, to improve the value of health tech services.

The company name is "to create a socially meaningful health tech company that provides user experiences that lead to adventures in intellectual exploration and improves people's lifestyles through AI technology and data analysis." The name is a combination of the acronyms "Social," "Odyssey," "UX," "Lifestyle," and "AI."

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