Kose releases shampoo to suppress fading of hair color

 Kose is a high-value-added hair care brand "Stephen Nor New York" jointly developed with top hair stylist Stephen Nor, who is based in New York. "Treatment" will be released at drug stores, mass retailers, and cosmetics specialty stores nationwide.

In recent years, there has been an increasing need to enjoy changing the impression depending on the hair color by incorporating high-tone colors that change to brighter shades, design colors that change between light and dark and multiple shades, and inner colors that dye only the inside of the hair. As a result, the tendency to fulfill the image of one's own desire at that time is increasing, and the need for home care items such as color keeping and color care to keep the beautiful hair color dyed in the salon for a long time is increasing.

In order to enjoy the ideal hair color for a long time, the items to be released this time will keep the beautiful hair color freshly dyed by intensive care for 7 days immediately after the hair color. We have adopted a "color damage care prescription" that cares for delicate hair immediately after coloring and a "color keep prescription" that prevents color outflow and keeps the beautiful hair color that has been dyed. While leading to comfortable finger-passing hair, it leads to glossy and smooth hair up to the tips.

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