Kao Starts Demonstration Experiment for Regeneration of Used Bottles

 Kao is conducting a demonstration experiment to recycle used cosmetic bottles that have been collected, with the aim of horizontally recycling cosmetic plastic bottles.

From February 1st to July 31st, used cosmetic bottle containers were collected at Aeon's directly managed stores in the Kanto area, which handles the cosmetics brand "TWANY", and "Color Studio" at Aeon Mall. It will be used for the horizontal recycling demonstration experiment of cosmetics "from bottle to bottle" by the chemical recycling technology "BRING Technology" owned by JEPLAN.

Target brands are "TWANY", "DEW", "freeplus", "L'EQUIL", "suisai", etc., and collect PET material bottle containers such as lotion, milky lotion, and shampoo.

Kao's goal of horizontal recycling of cosmetic plastic bottles is to manufacture recycled materials using the collected used cosmetic bottles and recycle them into cosmetic bottles, and the company is collaborating with Japan Environmental Design to realize this. However, we have started an initiative to lead to horizontal recycling by using chemical recycling technology.

As the first step, in June 2021, the chemical recycled PET material manufactured by Pet Refine Technology, a group company of JEPLAN, was adopted for the bottle container of "TWANY". It was confirmed that a beautiful container with the same quality as the virgin PET material can be manufactured.

In general, cosmetic bottles are colored and decorated, and it has been considered difficult to recycle them into PET materials for packaging containers. Therefore, this time, which is the second step, we will conduct a demonstration experiment to manufacture cosmetic containers again using the actually collected used cosmetic bottle containers.


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