The global market for waterless cosmetics is expected to grow at a compound annual growth rate of 13.3% until 2027.

 According to a new report published by REPORT OCEAN on January 02, 2022-the global market for waterless cosmetics is projected to grow at a healthy growth rate of over 13.3% in the forecast period 2021-2027.

The global market for waterless cosmetics is expected to grow at a healthy rate of over 13.3% in the forecast period 2021-2027.

"Waterless," "water-free," and "anhydrous" cosmetology are water-free and instead rely on soothing botanical and growing oils to reduce the need for artificial and non-essential fillings, while reducing the need for artificial ingredients and non-essential fillings. A product that creates a more effective solution. The idea of ​​gradually increasing the effectiveness of skin care is driving the waterless beauty movement. This is one of the main reasons why waterless cosmetics have become so popular. As a result, demand for waterless cosmetics is expected to grow rapidly during the forecast period. In addition, the fact that socially conscious consumers have come to prefer organic cosmetics is one of the major factors in the development of the market. Modern beauty shoppers are becoming more focused on a narrower range of beauty. The beauty industry segment is becoming more and more specialized. For example, the youth population is about 1.2 billion, and shoppers who buy organic skin care are likely to be younger and more diverse.

Therefore, market participants must be able to understand consumer needs and personally attract consumers. As the trend of waterless cosmetology gains momentum, new entrants are expected and market growth potential is created. For example, "Green + Bear" is a brand newly launched in Australia and sells various waterless beauty items. However, compared to traditional cosmetics and skin care products, waterless cosmetics have the disadvantage of being more expensive. Waterless cosmetics are expensive due to their high concentration. In addition, waterless cosmetics use expensive raw materials procured from an ethical point of view, pushing up the cost of waterless cosmetics. As a result, high pricing is expected to impede the growth of waterless cosmetics during the forecast period. Waterless cosmetics are becoming a popular environmentally friendly option.

Comments

  1. Eza4/1/22 18:22

    Check out www.reset-skincare.com a minimalist USA brand with a focus on the freeze-dried technology and other waterless options

    ReplyDelete

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