Shiseido begins collaboration with overseas start-up companies

 Shiseido will start collaborating with overseas startup companies as the third step of "Co-Creation with Startups", which is one of the activity plans of the open innovation program "fibona" ​​led by the research institute.

This time, the company recruited start-up companies in Korea with the theme of "Medical Beauty" from October 18th to November 17th through the open innovation platform "Innobranch" owned by the Korea Trade Association (KITA). As a result of the final examination conducted online on December 6, we decided to collaborate with "LABnPEOPLE", which has strengths in microneedle development technology utilizing bioabsorbable metal and magnesium, out of about 60 applications. did.

In the future, under a global R & D system, we will consider specific joint research plans with Korean start-up companies and aim to create innovation at an early stage.

Based on its unique R & D philosophy "DYNAMIC HARMONY," Shiseido will combine innovative ideas and technologies owned by start-up companies, including those from different industries, with the knowledge, technologies, products and services of the research area, which is the company's strength. By doing so, we will respond speedily to the needs and trends of consumers and work to create innovations such as unprecedented beauty experiences and services.

One of fibona's efforts, "Co-Creation with Startups," aims to speedily apply the ideas of startup companies to the company's products and services. We are collaborating with startups in the second phase.

This time, which is the recruitment for the third term, with the theme of "Medical Beauty", with a view to cooperation with the company's overseas bases, it will be held for Korean startups that are producing abundant advanced ideas in the current beauty market. did.


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