Nihon Colmar unveils new products that will open up the near future

 Japan Colmar, Japan's largest cosmetics OEM / ODM industry, will introduce about 30 developed products in four categories at the "12th Cosmetics Development Exhibition Tokyo" with the theme of "World in 2025".

In addition, we will set up a corner to introduce our original technology and display products with new functional value and products with emotional elements that appeal to the eyes, and support the differentiation strategy of brand manufacturers etc.

The company's booth theme is "The World of 2025" and envisions "a world that is kind to people and nature and that everyone enjoys cosmetics in their own way."

Yuka Bessho of the Marketing Department said, "It's easy to feel stress in the mind and body due to changes in human relationships and the environment, and anxiety caused by a new normal life, in the midst of the corona sickness that is showing signs of prolongation worldwide. On the other hand, I thought about what cosmetics can bring to people and what they can do as a Japanese Colmer. " I hope you can use it as an opportunity to think about the future of cosmetics and as a hint for product development. "

At the exhibition booth, four themes, "SDGs," "Gender Neutral," "Base Makeup 2.0," and "After / With Covid-19," will be set up, and developed products will be exhibited by theme.

The company develops new products of about 1000 SKU annually at five domestic laboratories.

For this exhibition, we asked each research institute for exhibition candidate items according to the theme, and it is said that more than 100 developed products were collected. At the exhibition booth, about 30 items carefully selected from them will be exhibited.

"There were some development products that predicted the future 10 years from now, but based on the characteristics of the cosmetics development exhibition, we selected products that can imagine the near future, being aware of trends and needs half a step ahead." (Mr. Bessho) )

In the "SDGs" corner, we have a lineup of skin care series with a high "natural origin index" based on ISO16128, refill-compatible makeup, and vegan prescription cosmetics.

The company started full-scale efforts to achieve the SDGs as a medium- to long-term growth strategy in FY2009, and is working on product development and manufacturing with sustainability in mind, such as acquiring RSPO certification. Some of them will be introduced at the exhibition booth.

In "Gender Neutral", based on the concept of "makeup items that can be used regardless of gender", foundations that make use of bare skin such as tone-up creams and no-color foundations, as well as natural eyes and eyebrows with a three-dimensional effect. We have a lineup of eye shadows and brow shapers (transparent eyebrow mascara). It is said that the development proceeded while incorporating the opinions of men in the company.

Mr. Bessho says, "I want to provide value that men want to buy and use on their own," targeting men in their 30s who are reluctant to make up even if they use skin care. , Continued like this.

"We are also targeting women who like boyish style and normcore fashion. As the corona mask life and telework continue, the need to make up by extending grooming is increasing. Proposed as a make-up item that can be used casually I want to do it. "