US investment company Advent International completes acquisition of 3 brands from Shiseido America

 Advent International, a private equity investment company in the United States, announced on the 7th that it has signed an acquisition agreement with Shiseido Americas Corporation for three luxury cosmetic brands, "bare Minerals," "BUXOM," and "Laura Mercier." Both companies started acquisition transactions at the end of August 2021. Advent will establish a new affiliate, Orveon, to integrate three iconic brands to strengthen its business.


Obeon has a business strategy that promotes skin health and overall health while incorporating the brand's unique DNA. Defending existing brand value and placing it consumer-centric, while making measurable cultural advances towards a rethinking world of beauty and enhancing service delivery both online and offline. In the future, it plans to develop new innovative products and expand the market, as well as acquire additional brands in line with its mission.

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