Shiseido decides to collaborate with overseas start-up companies for open innovation program "fibona"

Shiseido announced on December 9 that the open innovation program "fibona" ​​led by the company's research institute will start collaboration with overseas startup companies as the third step of "Co-Creation with Startups" which is one of the activity plans. Announced.


This time, the company is looking for start-up companies in Korea with the theme of "Medical Beauty" from October 18th to November 17th through the open innovation platform "Innobranch" owned by the Korea Trade Association. As a result of the final examination conducted online on December 6, it was decided to collaborate with LABnPEOPLE. LABnPEOPLE's strength is microneedle development technology that utilizes magnesium, a bioabsorbable metal. In the future, under Shiseido's global R & D system, we will consider specific joint research plans with LABnPEOPLE and aim to create innovation at an early stage.

Shiseido's R & D base, "Shiseido Global Innovation Center," went into full-scale operation in April 2019 as an urban open lab. Based on the concept of "fusion of diverse knowledge and people," we are promoting activities aimed at creating innovation. "Fibona," an activity that symbolizes the GIC concept, has unique external ideas and technologies, and Shiseido has. We are taking on the challenge of creating new value that "excites the world" by fusing the knowledge of beauty and science.


"Co-Creation with Startups," one of the initiatives of "fibona," aims to speedily utilize the ideas of startup companies in Shiseido's products and services. In the month of the month, the second phase of startup cooperation is being carried out.


This time, which is the recruitment for the third term, we are targeting Korean startups that are producing abundant advanced ideas in the current beauty market, with a view to collaborating with Shiseido's overseas bases under the theme of "Medical Beauty". Carried out.

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